Surfing is an aspirational activity and people love wearing clothes that associate them with the freedom of the beach and riding waves. That’s why surf brands now have fashion stores in shopping malls around the world, even in landlocked places where actually going surfing is impossible. In this article, we explore the evolution of surf wear brands, changing surf styles over the decades, financial troubles experienced by the surf industry, and the recent rise of niche surf brands that value … Continue reading A Guide to Surf Fashion and Style