The origins of surfing stretch back to ancient Polynesia, where kings and nobles rode waves upon finless wooden boards. This ancient pursuit experienced a revival in the early 20th century, sweeping through Hawaii, California, and then later to Australia, Europe, and across the globe. As the 1960s rolled in, surf culture flourished into a fashionable—and lucrative—lifestyle. Brands like Hang Ten and Ocean Pacific turned surfer style into fashionable apparel that anyone can wear. Parallel to this, Jack O’Neill’s invention of … Continue reading A Guide to the Best Surf Brands in 2024