In 1952, he founded the O’Neill brand while opening one of California’s first surf shops in a garage on the Great Highway in San Francisco, close to his favorite bodysurfing break at the time. This led to the establishment of a company that deals in wetsuits, surf gear, and clothing.
Peter Truijen took full control of the company and is making a jumpstart to a better future despite covid-19.
Company mission, vision and values
What does the company believe in?
Born from California surf, we create leading-edge products for active and adventurous spirits to enjoy our playground longer. The original since 1952.
1. Resilient We have a winning mindset. We see obstacles as opportunities. We thrive on change and adapt to it. We keep going until we have reached our goals. 2. Inclusive We are part of a community. Everybody is invited and truly welcome to join. 3. Curious We are constantly pioneering, experimenting, reinventing ourselves, striving to become better. 4. Energetic We are active people. We are full of positive energy. We never stop. Always going for the extra mile. 5. Responsible We have a natural drive to take care of each other, our product, our planet and our brand. Together, we will do our part.
The Company Today
Who is the CEO?
Daniel Neukomm is the CEO of La Jolla Group from 2013 to present. La Jolla Group holds the clothing license of O’Neill.
How many staff do they have?
O’Neill has 700 employees and is ranked 5th among it’s top 10 competitors.