It’s almost the end of September and you know what that means? It’s nearly time for tacky tinsel decorations, fake snow and Santa iconography to start not-so-subtly permeating our collective subconscious in preparation for the western world’s annual festival of consumer excess. But like it or not most of us will swipe away and take home bags of fantastic plastic junk that was manufactured in harsh conditions by simple people in lands far away, destined to sit beneath plastic trees wrapped in the shiny promise of trees that were once alive.

“Christmas hater!” I hear you cry.

Give me a second to wipe my sweaty brow. Ok, better. I am not opposed to the concept of Christmas per se, especially in the context of its original festive symbolism as a pagan celebration of winter solstice in the Northern Hemisphere. In fact, I would have been well up for a party with my fellow Anglo-Saxon and Celtic brothers during a winter of European dark age discontent.

“Um, where is the Christmas guide?” I hear you ask.

My point above was simply that I am not a fan of excess for the sake of it. But no-one will listen anyway so if you’re planning on buying a gift for the surfer in your life you may as well make it a good one. Something that he or she will delight in receiving and that won’t be superseded by the next iteration in 6 months time.

So following our philosophy of “if you’re going to do it then do it well” and “bringing you the best things in surfing” we will shortly be unveiling our top 50 list for Christmas 2010.

Get the surfer in your life something he or she will actually like – from DVDs to books and some very cool surfing novelty gifts. Bookmark this page because it will be worth it.

Merry September!