Company Profile: The Critical Slide Society

The Critical Slide Society bring longboard hipster chic to the masses with quality surf gear and a unique approach to both fashion and surfing. TSCC were founded with the philosophy that surfing is less about winning and more about having fun. Their t-shirts are baggy and their caps may be small but their commitment to quality means that they will lead their niche for a long time.

History of TCSS

When was The Critical Slide Society founded?

The Critical Slide Society was founded in 2009.

Where was it founded?

The Critical Slide Society was founded in in a sleepy seaside village on the Central Coast of NSW Australia.

Who were the founders?

The founders of The Critical Slide Society were Jim Mitchell and Sam Coombes.

Why was it founded?

The Critical Slide Society was created because of their vision based on an authentic, creative label as a platform that celebrates an emerging alternative movement within surf culture: one that’s less about the winner’s podium and more about the simple joy of a deeply engaged surfing life.

Any other important people who contributed to success?

Artists, photographers, designers, filmmakers, surfers from across the globe.


Company mission, vision and values

What does the company believe in?

Vision Statement

The vision of an authentic, creative label as a platform that celebrates an emerging alternative movement within surf culture: one that’s less about the winner’s podium and more about the simple joy of a deeply engaged surfing life.


TCSS Today

Who is the CEO?

John Mitchell is the Director of The Critical Slide Society.

How many staff do they have?

The staff of The Critical Slide Society is estimated at 24.

How much revenue do they earn?

The Critical Slide Society’s revenue is estimated at $4 million.

Where are they located?

The headquarters of The Critical Slide Society is located at Top Fl 68 Sophia St, Surry Hills, New South Wales, 2010, Australia.

Do they have a foundation / non-for-profit arm?

They don’t have a foundation or non-for-profit arm.

Which products do they specialize in?

They specialize in boardshorts, t-shirts, wetsuits & accessories.


In the News

People think you’re just making T-shirts but it’s a very complex business; there’s a lot of room for error.

Sam Coombes, Founder

The Ambassadors

Who is sponsored by the company?

CJ Nelson, Jacob Pedrana, Thomas Bexon, Ryan Glover, Jerome Forrest, Brett Caller, Reilly Stone

CJ NelsonInstagram
Jacob PedranaInstagram
Thomas BexonFacebook
Instagram
Jerome ForrestFacebook
Instagram
Brett CallerInstagram
Reilly StoneInstagram

Sustainability

Do they produce any eco-friendly products or have a sustainability focus?

Season after season, range after range, the team at The Critical Slide Society have been conscious for years that each little change they dabble in does in fact, make a difference when it comes to the big picture of a brighter future.

From shifting their printed t-shirt range to be 100% made from recycled cotton (some even from the scraps on the factory floor to prevent waste), to customers receiving their goods in biodegradable cornstarch packaging, TCSS are focusing on both the now, and the near future of their brand.


Showcase products


For more information

Visit TCSS website.

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