Ocean & Earth are one of surfing’s heritage brands. They never grew as big as Rip Curl and Billabong but the Aussie company did create generations of great surfing products. Most surfers have probably owned an Ocean & Earth legrope (leash) at some point in their life. O&E have also manufactured bodyboards, surfboard bags, deck grip and more. They continue to innovate, producing excellent high-performance leashes (check out the video for the ONE-XT below).
Discover more about how a company founded in sleepy Sussex Inlet, on the north coast of New South Wales, Australia, became one of the most trusted brands in surfing.
Table of Contents
History of Ocean & Earth
When was Ocean & Earth founded?
Ocean & Earth was founded in 1978. Brian Cregan and partners established Ocean & Earth producing a couple of basic surfing products and a staff of three.
Where was it founded?
Ocean & Earth was founded Sussex Inlet, NSW, Australia.
Who were the founders?
Ocean & Earth was founded by Brian Cregan and Graham Williams’s, but was later established by Brian Cregan and partners in 1978.
Why was it founded?
Ocean & Earth was established to produce basic surfing products for surfers.
Important milestones in the company’s history
| 1986 | In 1986, 500sqm factory was built which greatly improved efficiency for the business that was growing at a rate of 30-40% per year. |
| 2007 | Ocean & Earth has sponsored a series of junior surfing competitions known as the Ocean & Earth Teenage Rampage. Each year the Ocean & Earth Pro is held in the Canary Islands. |
| 2010 | 2010 saw the introduction of the “World’s Strongest Leash” – a fully moulded surf leash as opposed to three piece heat welded surf leash. |
Company mission, vision and values
What does the company believe in?
Ocean & Earth believes in quality, innovation and design.
| Mission and Vision | O&E is proudly independently owned & run by surfers for surfers |
The Company Today
Who is the CEO?
Phil (Macca) Macdonald is the CEO of Ocean & Earth. Former number 5 ranked professional surfer on the ASP/WSL.
How many staff do they have?
Estimated number of employees is 28.
How much revenue do they earn?
Estimated revenue of Ocean & Earth is $5 million.
Where are they located?
The company headquarters is located in 12 The Springs Rd, Sussex Inlet, New South Wales, 2540, Australia.
Which products do they specialize in?
The company specializes in surfboard covers, soft boards, surfboard leashes, surf hats, surf accessories, stand up paddle boards (SUP) & accessories, wetsuits & rash vests, surfboard tail pads, clothing.
The Ambassadors
Who is sponsored by the company?
Australia and USA Team: Owen Wright, Russell Bierke, Anthony Walsh, Tyler Wright, Kanoa Igarashi, Marti Para, Jughead, Ella Williams, Sean Mawson, Shane Holmes, Owen Carter, Mason Barnes, Ryan Callinan, Dakoda Walters
| Owen Wright | Facebook |
| Russell Bierke | Facebook |
| Anthony Walsh | Facebook |
| Tyler Wright | Facebook |
| Kanoa Igarashi | Facebook |
| Marti Para | |
| Jughead | Facebook |
| Ella Williams | Facebook |
| Sean Mawson | Facebook |
| Shane Holmes |
Any interesting quotes from executives or ambassadors?
I look forward to honoring the ethics, values and relationships of this proud South Coast business as we deliver continued success worldwide.
Phil Macdonald, CEO
You have doubts and fears and you have to learn how to push through them. That changes you. It does make you stronger.
Owen Wright, O&E team
Sustainability
Do they produce any eco-friendly products or have a sustainability focus?
- Ocean & Earth produces eco-friendly products.
- Committed to Plastic Reduction.
Showcase products
For more information
Visit Ocean & Earth website.