Company Profile: Volcom

The birth of Volcom is a genuinely heart-warming success story. In 1991, Richard Woolcott and Tucker Hall made a life-changing decision during a snowboarding trip to Tahoe. Having made excuses to employers about being snowed in, the pair dedicated the extra time to carving fresh powder and fully embracing the lifestyle.

Two weeks later they quit their jobs, borrowed $5,000 from Richard’s dad, and started a company based on the three things they loved the most. Snowboarding, skating and surfing.

Woolcott and Hall knew nothing about making clothing, but that didn’t stop them running the entire operation out of Halls bedroom. They grossed $2,600 in their first year.

Despite the humble beginnings the Volcom logo, known as the Volcom Stone, has worked its way across the globe. Remaining true to its punk beginnings, Volcom has matured into a company that offers some of the finest fashion and technical apparel. Volcom also invests a lot of time into art, music and film.

Volcom supports sustainability via the Eco-True initiative, working with the Fair Labor Association and the Textile Exchange.

History of Volcom

When was Volcom founded?

Volcom was founded in 1991, 30 years ago.

Where was it founded?

Volcom was founded by Richard “Wooly” Woolcott and Tucker “T-Dawg” Hall who based the ethos of the company on their own experiences with boardsports. In March 1991, the two friends went on a snowboarding trip to Tahoe, U.S., and afterward, they decided to start a clothing company for women.

Who were the founders?

Initially, Richard Woolcott and Tucker Hall talked of starting a clothing company during the Tahe trip but nothing was really final. After having their first real experience riding powder and the unstoppable new obsession  the two came up with the idea of starting a riding company based around the three sports they enjoyed.

Important milestones in the company’s history

Any other important people who contributed to success?


Company mission, vision and values

What does the company believe in?

At Volcom we believe that we are born to chase what we are “True To,” it’s not that we want to…we have to. It is this irrational pursuit of passions that united us all. Volcom is the collective vision of our entire eclectic and diverse global community. From our riders, ambassadors, employees, partners and retailers – all the way to the creative youth out there reshaping the world around them, we are all “True To This.”

Volcom VisionWe have a vision that turns obstacles into opportunity, a creative courage to tempt the impossible… And embrace the strange.
Volcom Values·       A Riding Company
·       Product Driven
·       Long Term
·       New Future
·       Best Employer
·       Fun, Organized & Efficient

The Company Today

Who is the CEO?

Todd M. Hymel is the CEO.

How many staff do they have?

Estimated 1000 to 5000 employees.

How much revenue do they earn?

Revenue is estimated to be 100K to 500K.

Where are they located?

Volcom headquarters is in Costa Mesa, California

Do they have a foundation / non-for-profit arm?

Which products do they specialize in?

Volcom specializes in skate, surf & swimwear, and snowboarding clothes.


In the News

Any mainstream news articles referencing the brand?


The Ambassadors

Who is sponsored by the company?

Alec Majerus, Arthur Longo, Austin Amelio, Axel Cruysbergs, Balaram Stack, Benny Milam, Bryan Iguchi, CJ Collins, Caswell Berry, Chris Pfanner, Coco Ho, Colin Provost, Dustin Dollin, Fat Tony, Gavin Beschen, Gavin Bottger, Gony Zubizarreta, Grant Taylor, Hailey Langland, Jack Robinson, Jackson Pilz, Jamie Flynn, Louie Lopez, Marcu Kleveland, Markus Keller, Mau Le Car, Mike Ravelson, Milton Martinez, Noa Deane, Omar Hassan, Ozzie Wright, Pat Moore, Peter Hewitt, Reid Smith, Run the Jewels, Ryan Burch, Scott Blum, Sierra Kerr, Simon Bannerot, Torgier Bergrem, Yago Dora

Alec MajerusFacebook
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Arthur LongoFacebook
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Austin AmelioFacebook
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Axel CruysbergsFacebook
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Balaram StackFacebook
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Benny MilamFacebook
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Bryan IguchiFacebook
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CJ CollinsFacebook
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Caswell BerryFacebook
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Chris PfannerFacebook
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Coco HoFacebook
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Colin ProvostFacebook
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Dustin DollinFacebook
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Fat TonyFacebook
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Gavin BottgerFacebook
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Yago DoraFacebook
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Sustainability

Do they produce any eco-friendly products or have a sustainability focus?

Yes, they focus on sustainability.


Campaigns and Partnerships

Are they doing anything interesting in terms of campaigns or partnerships?

Introducing “Truly Defined” a revolutionized product campaign emphasizing the diversity of Volcom’s “True To This” brand mantra.


Showcase products


For more information

Visit Volcom website.

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