On a sweltering Friday in 2024, John John Florence claimed his third World Surfing Title at the WSL Finals. The victory wasn’t just another notch on his belt. It was the culmination of years of injury, recovery, and relentless dedication. As the crowd at Lower Trestles roared with approval, Florence stood tall, finally back at the pinnacle of his sport. But this win wasn’t just a triumph for his surfing career—it was a celebration of his journey and a launchpad for the next phase of his growing brand, Florence Marine X.
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The Board That Brought Him Back
Florence’s success at Lower Trestles didn’t happen by chance. His victory was a result of perfect synergy between his surf talent and the equipment under his feet. The board he rode to victory, The Red Tiger, was designed in collaboration with his lifelong shaper, Jon Pyzel. Together, they crafted a board that would excel in the tricky, smaller waves of Trestles. It wasn’t designed for massive barrels or the heavy waves of his native Hawaii, but for precision and power in less-than-perfect conditions.
Florence’s double fist pump after cleaving his third wave of the day in two was a rare display of emotion from the normally calm surfer. It was clear that everything—the board, the waves, and his mind—was perfectly aligned.
From Injuries to Redemption
Florence’s journey back to the top hasn’t been easy. After suffering knee injuries that derailed multiple seasons, many doubted whether the 31-year-old could reclaim his former glory. For seven long years, his competitive seasons were marred by setbacks. His once-dominant form seemed to fade, replaced by a cycle of injuries and recoveries that left him sidelined just as he began to build momentum.
But 2024 was different. This season, Florence returned stronger than ever. His knee issues appeared to be behind him, and his performance on the World Championship Tour (CT) was a testament to his resilience. He didn’t win the most CT events that year, but his consistency set him apart. By the time he arrived at the WSL Finals, he had already secured the number one seed, with a 3,000-point lead over his nearest competitor.
The Battle at Trestles
The atmosphere at Lower Trestles was electric. Fans lined the beach, many waving signs and flags supporting local hero Griffin Colapinto. But despite the crowd’s hope for a Colapinto victory, Florence’s focus never wavered.
His first challenge came in the form of Italo Ferreira, a Brazilian powerhouse who had been dominating earlier heats with his signature airs. The two met in a best-of-three final, where Ferreira’s aggressive style was on full display. But Florence’s calculated approach ultimately won out. In the first round, he delivered a 9.7—a score that sealed his dominance over Ferreira. By the second round, it was clear that John had the edge, using rail work and powerful turns to dismantle the waves with precision. Ferreira’s relentless wave count and aerial attempts couldn’t keep up.
As the buzzer sounded and the scores were revealed, the beach erupted in celebration. Florence had reclaimed his spot at the top of the surfing world, and his journey back from injury was complete. It was his third world title, placing him among the greats of the sport like Tom Curren and Andy Irons.
Florence Marine X: Celebrating the Win
To mark this historic victory, Florence’s clothing brand, Florence Marine X, wasted no time in commemorating the moment. They launched a special range of clothing and accessories to celebrate the occasion, including the standout item: the Florence 3x World Champ Foam Trucker hat.
This limited-edition hat, priced at $35, is a fitting tribute to John John’s legacy. The hat is crafted with 100% recycled polyester and features a breathable mesh back and a performance sweatband—designed to keep fans cool even in the heat of competition. Each of Florence’s three world titles is embroidered on the side, while the Hawaiian flag and burgee are proudly displayed on the opposite side, representing his deep connection to his home.
With an adjustable snap closure and a bold yellow color, this commemorative piece isn’t just for show—it’s a practical, stylish way for fans to celebrate Florence’s achievements. It’s also a reflection of the brand’s ethos, focusing on sustainable, high-performance gear that can be worn both on land and at sea.
The Future of Florence Marine X
Florence Marine X is more than just a clothing line—it’s a reflection of John’s commitment to the environment and his love for the ocean. The brand was born from his passion for creating durable, sustainable products that help protect the places surfers love most. From recycled materials to environmentally friendly production methods, Florence Marine X is pushing the boundaries of what surfwear can be.
The release of the 3x World Champ Foam Trucker is just the beginning. Florence Marine X plans to continue building on this momentum, offering fans high-quality apparel that celebrates not just John John’s legacy, but the broader culture of surfing. With future product lines already in the works, the brand is set to become a staple for surfers worldwide.
Florence 3x World Champ T-Shirt
A Legacy in the Making
John John Florence’s third world title isn’t just a personal victory—it’s a defining moment in the history of surfing. After years of setbacks, his return to form proves that resilience, patience, and determination can pay off in a big way. But for Florence, this win is just another chapter in a much larger story.
As he looks to the future, both in and out of the water, Florence is poised to leave a lasting legacy—not just as one of the greatest surfers of all time, but as a leader in the surf industry. His brand, Florence Marine X, is already making waves with its sustainable, performance-driven products, and as more fans join the movement, it’s clear that Florence’s influence will continue to grow.
With the WSL Finals heading to Cloudbreak in 2025, there’s already talk of Florence defending his title. And with his newfound confidence and consistent performance, it’s hard to bet against him.
The Road Ahead
For now, Florence can bask in the glory of his 2024 win, knowing that he has overcome the odds and silenced the critics. But true to form, he’s not one to rest on his laurels. With his family by his side and a thriving business in Florence Marine X, John John Florence is gearing up for whatever the future holds—whether that’s another world title, or another bold step forward for his brand.
And for fans? The Florence 3x World Champ Foam Trucker is just one way to celebrate the victory and stay connected to the journey of one of surfing’s greatest.