Press Release
Sun Bum is excited to announce the release of a new signature series of products designed to provide sun protection in the most demanding environments. Called “Sun Bum Signature,” it’s a line of new, elevated formulas designed for all sun lovers who put in the extra hours outdoors. Signature takes SPF protection to the next level with high-performance SPF 30 + SPF 50 mineral protection with Zinc Oxide. All products are water resistant (80 minutes), Hawaii Act 104 Compliant (made without Oxybenzone and Octinoxate) and come in sleek, black Post-Consumer Recycled packaging and components.
“This new line was designed for those who surf, climb, bike, hike, run, ski, and everything in between,” says Evan Slater, Sun Bum’s Chief Marketing Officer. “It’s for anyone who sweats through their sunscreen and needs serious protection when they’re going all-in outside.”
Table of Contents
The Products
The line focuses on three key products: Signature SPF 50 Tinted Face Stick, Signature SPF 30 Clear Face Stick and Signature SPF 30 Lip Balm—each formulated to provide critical sun protection during all your adventures. Fragrance-free, mineral-based, and water-resistant up to 80 minutes, the Signature Series is made for long days in the sun.
This launch marks a continuous improvement from Sun Bum’s original Signature sunscreen, first made for the brand’s surf community more than 10 years ago.
Why we made this:
Our Signature sport sunscreen is made to protect through sweat, water, and all the action you can throw at it. With water-resistant sunscreen formulas and long-lasting protection, it keeps up with you whether you’re chasing swells or just chasing your dog down the beach.
Signature Highlights:
- High-Performance SPF Protection
- Mineral Protection with Zinc Oxide
- Water Resistant (80 minutes)
- Fragrance Free
- Gluten Free
- Cruelty Free
- Vegan
- Hawaii Act 104 Compliant (Made Without Oxybenzone & Octinoxate)
- PCR Packaging and Components
- TSA Friendly
About Sun Bum
Sun Bum® is a lifestyle company that creates a wide range of premium sun care, hair care, lip care, and baby care products. Founded in 2010, in Cocoa Beach, Florida, the brand was created by a group of friends who wanted products for themselves and their families that reflected the essence, aesthetic, and socially conscious vibe of their small beach community. Sun Bum® started in surf shops, where it still holds its roots, and was quickly discovered by chic boutiques and luxury hotels before becoming one of the world’s fastest-growing sun care brands today.
While the brand has grown, the people and culture at Sun Bum haven’t changed. We make products the way we like them and hope you like them, too. Learn more at sunbum.com.