QUIKSILVER’S New Brand Campaign Calls For Action. NOW.
Quiksilver's Get It. Now. campaign marks 56 years since 1969, featuring riders from Kauli Vaast to Griffin Colapinto — plus the press release and our quick take.
In this article, you'll learn
- What Quiksilver's Get It. Now. campaign is celebrating for its 56th year
- Who stars in the campaign, from Kauli Vaast to Sammy Carlson
- Why GM Josh February says the brand is about more than competition results
- How Quiksilver's mountain-in-a-wave logo reflects its boardsports identity
Quiksilver has a new campaign out this spring called Get It. Now., and the short version is this: 56 years on from its 1969 start, the brand wants to be known for more than podiums. The film pulls together its surf, skate and snow riders into one high-paced reel about chasing the next session rather than the next trophy.
Here's the press release, followed by our quick take.
Press Release
On it in ‘69 and still charging 56 years later. Since its inception, Quiksilver has established itself as a driving force in the world of action sports, helping propel surfing, snowboarding and skateboarding onto the global stage through legendary riders, unforgettable imagery and a spirit unlike any other.
This spring, the brand delivers Get It. Now., a new campaign celebrating just that.
The video features Quiksilver riders including Olympic gold-medallist Kauli Vaast (TAH), X Games multi-medallist Sammy Carlson (USA), and surfers Griffin Colapinto (USA), Kanoa Igarashi (JPN), Jackson Bunch (HAW), Marco Mignot (FRA) and Mikey Wright (AUS), among others. It's a deep dive into what forms the nucleus of the action-sports brand. Narrated by snowboarder Todd Richards, it runs as a high-paced mix of jaw-dropping action, endless travel, big landscapes and behind-the-scenes camaraderie — the kind of thing that leaves you wanting to hit the road yourself.
In Quiksilver GM Josh February’s words: “People discovering Quiksilver in 2025 will know of us for the competitive successes and the adrenaline-inducing performances of our amazing team. And we are that. But beyond the medals and trophies, Quiksilver is about the spirit of action sports, the shared passion for risk-taking, discovery and life. With this campaign we’re extending an invitation to absolutely everyone to lace up, wax up, paddle out, drop in, pack their bags, their vans, fly away… whatever it is, just get after it!”
Spearheaded by Creative Artistic Director Todd Saunders and shot across the globe, the campaign aims to offer viewers a peek at the core of Quiksilver’s way of life: “Quik is an institution. An attitude. If you surf, skate or snowboard, you know The Mountain & The Wave, and likely the riders behind it. What these guys stand for, ‘Get it. Now.’ aims to capture that spirit that has existed here since '69; the thing that we all share: unwavering passion and die-hard initiative.”
Our take
Big-brand campaigns like this live or die on whether the riders feel real, and Quiksilver has picked well. Vaast is fresh off Olympic gold, and Colapinto is one of the most watchable surfers on tour right now — you can read more in our profile of John John Florence and the rest of our surfer profiles if you like tracking the current crop. The "more than medals" message is a familiar one, but it's a fair reminder that surfing was a lifestyle long before it was an Olympic event. For a longer look at that story, see what surf culture actually is.
About Quiksilver
Quiksilver is the emblematic boardsports brand founded by a group of surfing enthusiasts in Australia in 1969. The brand's identity is represented by its logo: a mountain inside a wave, symbolising its attachment to boardsports and their environments, the sea and the slopes.
True to a unique lifestyle, Quiksilver holds passion, authenticity and innovation as fundamental values. The brand is also intimately associated with the very best athletes and the biggest events in the history of boardsports.