Like all things Quiksilver, Roxy was born in the water. Roxy swimwear debuted in late summer 1990 to immediate plaudits. The brand introduced a sportswear line the following year which was extremely well received.
By 1993, Roxy was gaining serious momentum. The Roxy logo was born, a heart-shaped crest adapted from the iconic Quiksilver wave logo.
By the end of the ’90’s, Roxy had become the brand for girls everywhere, enjoying mass-market appeal without losing its core audience. Roxy is now a global lifestyle brand, offering products for every aspect of the active girl’s life. From handbag to Henley, wetsuit to tide watch, the key ingredient of their products is the inimitable Roxy spirit.
Click here to see where Roxy ranks in the Surfd 30 of the Best Surf Brands.
“Daring, confident, naturally beautiful, fun, alive: Roxy”
Table of Contents
History of Roxy
When was Roxy founded?
Roxy was founded in 1990.
Where was Roxy founded?
Roxy was founded in Huntington Beach, California.
Who were the founders of Roxy?
Quiksilver created Roxy but some articles claim the Jill Dodd, designer of Roxy was the alleged founder.
Why was it founded?
Quiksilver created Roxy because they saw an untapped women’s surf market as a huge opportunity.
Important milestones in the history of Roxy
1994 marks another major milestone for Roxy: Lisa Andersen, then the reigning ASP Female World Champion, became the first member of the Roxy team. Lisa went on to win three more world titles, and along with them, crossover mass-market fame. She is considered by many to be the most influential surfer in the history of women’s surfing, and her contributions to the Roxy brand and the team continue to play a key role in Roxy’s success.
As Roxy’s popularity has grown so has its product line and its audience. Accessories and eyewear joined the mix in 1995; footwear, watches, and Roxy Girl, a line for girls aged 7-16, emerged the following year.
A snow line including outerwear and accessories was added in 1997, along with Teenie Wahine, Roxy’s children’s line.
1999 was big, with jewelry, bags, backpacks, travel accessories, skate gear, and Roxy Room, a line of bedding, lamps, and posters.
The new millennium has brought an exciting and eclectic evolution of Roxy, with a full line of snowboards introduced in 2003, produced in partnership with industry innovator Mervin Manufacturing; Luna Bay, a Roxy Girl Series, seven young adult fiction novels also released in 2003; a new toddlers’ line in stores Spring of 2005; a soon-to-be-debuted fragrance line; and the imminent arrival of Roxy Ski, a line of skis and boots produced in partnership with Rossignol’s Dynastar brand.
Roxy mission, vision and values
What does the company believe in?
Our mission is to become the leading global youth apparel company; to maintain our core focus and roots while bringing our lifestyle message of boardriding, independence, creativity and innovation to this global community.
Quiksilver mission statement
Roxy Today
Who is the CEO?
Arne Arens is the CEO of Boardriders. Boardriders owns both Quiksilver and Roxy.
How many staff do they have?
The estimated number of employees of Roxy is 73.
How much revenue do they earn?
Roxy’s estimated annual revenue is currently $16.6M per year.
Where are they located?
Roxy headquarters is located in Huntington Beach, California USA.
Roxy foundation is The Boardriders Foundation.
Do they have a foundation / non-for-profit arm?
Which products do they specialize in?
Women’s clothing, swimwear, accessories, shoes, active wear, surf, snow and girl’s collection.
The Ambassadors
Who is sponsored by the company?
SURF: Stephanie Gilmore, Lisa Andersen, Kelia Moniz, Caroline Marks, Mainei Kinimaka, Bronte Macaulay, Bruna Schmitz, Vahine Fierro, Monyca Eleogram, Chloe Calmon, Zoe Grospiron, Sakura Johnson, Megan Godinez, Kelis Keleopaa, Nao Omura, Juliette Lacome, Janire Gonzalez, Francesca Velesko, Sage Goldsbury
SNOW: Torah Bright, Chloe Kim, Kelly Sildaru, Emily Arthur, Aimee Fuller, Katie Ormerod, Tess Ledeux, Haruna Matsumoto, Baily McDonald, Megan Oldham, Abby Ronca, Lucy Paltz, Sonny Alba, Sarah Burke
| Stephanie Gilmore | Facebook |
| Lisa Andersen | Facebook |
| Kelia Moniz | Facebook |
| Torah Bright | Facebook |
| Chloe Kim | Facebook |
| Kelly Sildaru | Facebook |
Any interesting quotes from executives or ambassadors?
The ocean humbles you. You can go and win a world title, but you’re never going to beat the ocean.
Stephanie Gilmore
The one thing I learned is to just give everything a shot. You don’t want to live in regret.
Chloe Kim
Sustainability
Do they produce any eco-friendly products or have a sustainability focus?
Roxy produce eco-friendly products and they have a sustainable clothing collection.
Campaigns and Partnerships
Are they doing anything interesting in terms of campaigns or partnerships?
- ROXY Launches New Global Marketing Campaign
- Surfing NSW and Roxy form partnership to mark 2021 International Women’s Day.
Showcase products
For more information
Visit Roxy website.