Roxy: Where It's From, Who Owns It, What to Buy

Like all things Quiksilver, Roxy was born in the water. Roxy swimwear arrived in the summer of 1990, and a sportswear line followed a year later.

By 1993 Roxy had its logo: a heart made from two copies of the Quiksilver wave, turned to face each other. By the end of the 1990s it was the surf brand for girls everywhere, with four-time world champion Lisa Andersen as its face.

Roxy is still one of the biggest names in women's surfing. Like Quiksilver, it now belongs to a company that owns the name and licenses it out.

Who owns Roxy?

Roxy is owned by Authentic Brands Group, a New York company that owns brand names and licenses them to others. It bought Roxy's parent, Boardriders, in a deal that closed on 1 September 2023.

Authentic doesn't make Roxy products. Licensees do.

In North America the first operator, Liberated Brands, went bankrupt in February 2025. Roxy's US licenses are now split by product. We couldn't confirm the full list, so we haven't printed one.

History of Roxy

When was Roxy founded?

Roxy was founded in 1990.

Where was Roxy founded?

In Huntington Beach, California, where Quiksilver had its American head office.

Who were the founders of Roxy?

Quiksilver created Roxy. It was a company decision, not the work of one founder.

Why was it founded?

Quiksilver saw that almost nobody was making surf clothing for women, and that the market was wide open.

Important milestones in the history of Roxy

• 1990: Roxy swimwear launches.
• 1991: Sportswear follows.
• 1993: The heart-shaped logo appears.
• 1994: Lisa Andersen, the reigning world champion, becomes the first Roxy team rider. She wins three more world titles.
• 1995 and 1996: Accessories, eyewear, footwear and watches are added, along with Roxy Girl for ages 7 to 16.
• 1997: The first snow line.
• 2003: Roxy snowboards, made with Mervin Manufacturing.
• 2018: Roxy's parent, Boardriders, buys Billabong.
• 2023: Authentic Brands Group buys Boardriders.
• 2024: Stephanie Gilmore leaves Roxy for Rip Curl after 13 years.

Roxy mission, vision and values

What does the company believe in?

Roxy has always sold the idea that girls belong in the water as much as boys. Its own line for that is "Daring, confident, naturally beautiful, fun, alive."

Roxy Today

Who is the CEO?

Roxy doesn't have a chief executive of its own. The brand is owned by Authentic Brands Group, and each licensee has its own management.

How many staff do they have?

No figure is published, so we don't quote one.

How much revenue do they earn?

Roxy's sales aren't published. The figures on data-broker sites are estimates.

Where are they located?

There is no single head office. For most of its life Roxy was based in Huntington Beach, California.

Which products do they specialize in?

Women's swimwear, wetsuits, snow wear, clothing, bags and accessories, plus a girls' range.

The Ambassadors

Who is sponsored by the company?

Caroline Marks is Roxy's best-known surfer. She won the world title in 2023 and Olympic gold in 2024.

Lisa Andersen has been part of Roxy since 1994. Stephanie Gilmore rode for Roxy for 13 years and won four of her eight world titles with the brand before moving to Rip Curl in 2024.

Roxy has also sponsored snowboarders and skiers, among them Olympic champion Chloe Kim.

Sustainability

Do they produce any eco-friendly products or have a sustainability focus?

Roxy has sold collections made with recycled fabrics. It publishes little detail about them, so we can't say more than that.

Campaigns and Partnerships

Are they doing anything interesting in terms of campaigns or partnerships?

• Wetsuits. Authentic announced in December 2025 that Blue Sage Accessories would develop wetsuits for Roxy, Quiksilver and Volcom.
• Surfing NSW. Roxy partnered with Surfing NSW for International Women's Day in 2021.

For more information

Visit the Roxy website.