Press Release
August 23, 2022, Encinitas, CA — Beginning September 22, 2022, Solento, the award-winning USDA-certified organic tequila, will present the second annual Solento Surf Festival (SSF). The four-day festival will kick off at La Paloma Theater in Encinitas, CA at 6 p.m. Thursday, September 22nd, culminating on Sunday, September 25th with a beach activation and surf competition at Seaside Reef in Cardiff-by-the-Sea.
Curated by Solento founder + filmmaker Taylor Steele, the SSF is a one-of-a-kind experience
showcasing some of today’s most captivating surf films and live conversations with world-class athletes and filmmakers.
The success of last year’s Solento Surf Festival was a dream come true and it inspired us to
said Taylor Steele, Solento Organic Tequila Founder
really push the envelope this year
The community can look forward to a showcase of the best new surf films, a lineup of world-class surfers, and the debut of the family-friendly surf competition and beach activation at Seaside Reef.
Inspired by Steele’s formative years in the surf and film industry, the SSF will take place in
Solento’s hometown of Encinitas, and provide a glimpse into the company’s ‘slow’ culture and surf-centric lifestyle. Presented by Solento, the festival is supported by sponsors including Pedal Electric, SunBum, Yeti, and Ting, as well as local businesses and the Encinitas community.
The SSF film line up includes: Facing Monsters, Gravity, Sweet Adventure, Physics of Noseriding, Everything to Me, Interlusion, Surf Film, Beyond Sunset as well as musical performances by Emily Afton, Low Volts and more. A standup comedy performance by surfer Benji Weatherley and a Momentum Generation 30-Year Anniversary conversation led by Taylor Steele will wrap up the film and music portion of the festival on the evening of the 24th.
On September 25th, the surf competition will take place from 8 a.m.-5:30 p.m. and is free to
attend. All proceeds from surf competition entries and festival drink sales will be donated to
charitable partners Changing Tides Foundation and Sustainable Surf.
Tickets to the SSF will be available for purchase beginning on Tuesday, August 23rd.
For more information, the full schedule, and tickets, please visit: solentotequila.com/surffestival