Ever since Yvon Chouinard said, “Let my people go surfing,” the Patagonia brand entered our collective consciousness as a great place to work. As an activist brand, they have always campaigned for the environment and focused on sustainability so that we can enjoy our sport with less impact on the planet.
An innovative collective, Patagonia found new ways to develop wetsuits, creating Yulex technology to replace neoprene. They inspired many other brands to create ethical supply chains and minimise harm. Their products are pretty damn good, too.
In April 2017, Patagonia announced that merchandise in good condition can be returned for new merchandise credits. The used merchandise is cleaned, repaired and sold on its “Worn Wear” website. As of April 2020, Worn Wear had sold more than 120,000 items.
In 2012, Patagonia became a Certified B Corporation, making it a for profit company that meets “rigorous standards of social and environmental performance, accountability, and transparency”.
In February 2017, Patagonia led a boycott of the Outdoor Retailer trade show, which traditionally took place in Salt Lake City, Utah, because of the Utah state legislature’s introduction of legislation that would transfer federal lands to the state.
In June 2018, the company announced that it would donate the $10 million it received from President Trump’s 2017 tax cuts to “groups committed to protecting air, land and water and finding solutions to the climate crisis.”
In July 2020, Patagonia suspended its advertising on Facebook and Facebook’s photo-sharing app, Instagram, making it the latest company to enter a U.S. civil rights boycott movement.
Any interesting quotes from executives or ambassadors?
You have a whole life in the outdoors, you realize you have a sense of responsibility to protect these wild places.
You learn that how you got there was what’s important. Not what you accomplished.
The world is changing. My sense is we’ve permanently exited a world where we’re dealing with one big issue at a time. We’re now in one where, unfortunately, we’re going to be dealing with a lot of challenges stacking up at the same time.
Ryan Gellert, CEO
Who is sponsored by the company?
Belinda Baggs, Dan Ross, Ramon Navarro, Greg Long, Ian Walsh, Dave Rastovich, Wayne Lynch, Gerry Lopez, Kimi Werner, Ben Wilkinson, Heath Joske, Tom Doidge-Harrison, Jeff Denholm, Joe Curren, Dave Ogle, Crystal Thornburg-Homcy, Jason Slezak, Reo Stevens, Gavin McClurg, Otto Flores, Liz Clark, Mary Osborne, Eala Stewart, Kohl Christensen, Hank Gaskell, Kyle Thiermann, Lea Brassy, Keith Malloy, Dan Malloy, Chris Malloy, Julien Fillion, Chloe Lanthier, Hiroki Ishikawa, Jenn Shelton, Clare Gallagher, Luke Nelson, Rod Bien, Krissy Moehl, Jeff Browning, Bill Barker, Leah Evans, Max Hammer, Zahan Billimoria, Kye Petersen, Carston Oliver, Braden “Pep” Fujas, Caroline Gleich, Ryland Bell, Josh Dirksen, Marie-France Roy, Forrest Shearer, Taro Tamai, Alex Yoder, Colin Haley, Brittany Griffith, Barry Blanchard, Anne Gilbert Chase, Dylan Johnson, Alexander Megos, Jon Bracey, Jasmin Caton, Josh Wharton, Kate Rutherford, Katsutaka “Jumbo” Yokohama, Kelly Cordes, Majka Burhardt, Kitty Calhoun, Matt Heliker, Marko Prezelj, Maxime Turgeon, Mikey Schaefer, Ron Kauk, Nicolas Favresse, sonnie Trotter, Steve House, Timmy O’Neill, Vince Anderson, Zoe Hart, Rolando Garibotti, Tommy Caldwell, Sean Villanueva O’Driscoll, Milie Paini, Mikey Wier, Kate Taylor, Junichi Nakame, Captain Sarah Gardner, Alejandro Haro, Jasper Paakkonen, Miakel Frodin, Eric Paulson, Dylan Tomine, Dave McCoy, Rachel Finn, Andy Danylchuk, Paul Bruun, Jeff Liskay, April Vokey, Dave Ogle, Reo Stevens, Julien Fillion.