Company Profile: Rip Curl

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Founded in the iconic surf town of Torquay, Australia in 1969, Rip Curl has spent over half a century at the forefront of the surf industry. Spearheaded by Doug Warbrick and Brian Singer, the brand quickly became a staple in the world of surfing, heralding a new wave of innovation and performance.

Built on the foundations of passion, adventure, and an unwavering commitment to the spirit of surfing, Rip Curl has established itself as a global force, marrying cutting-edge technology with a unique understanding of what surfers need. From the early beginnings in wetsuit development to pioneering surf travel and events, Rip Curl’s legacy is one of relentless innovation and dedication to the ocean lifestyle.

History of Rip Curl

When was Rip Curl founded?

Rip Curl was founded in 1969.

Where was Rip Curl founded?

The company was founded in Torquay, Australia.

Who were the founders?

The founders of Rip Curl are Doug Warbrick and Brian Singer.

Important milestones in the company’s history

Over the years, Rip Curl has celebrated several notable milestones. In 1981, they introduced the first steamer wetsuit, the “Rip Curl Elasto.” In 1996, the revolutionary “Rip Curl F-Bomb,” the first-ever stitchless wetsuit, was launched. The company’s innovative prowess has continued into the new millennium with the release of the “FlashBomb,” an award-winning wetsuit known for its quick-drying capabilities.

Any other important people who contributed to success?

Numerous individuals have contributed to the success of Rip Curl. A key figure in their journey has been François Payot, who helped expand Rip Curl into Europe in the 1980s.

Company mission, vision and values

What does the company believe in?

The company’s mission is to make the best surfing products possible while maintaining respect for the environment. Their vision is to be regarded as the “Ultimate Surfing Company” in all parts of the world. Their values are rooted in authenticity, heritage, innovation, and a deep connection with the ocean.

The Company Today

Who is the CEO?

The CEO of Rip Curl is Michael Daly.

How many staff do they have?

As of 2021, Rip Curl employed around 3,000 staff members worldwide.

How much revenue do they earn?

The company’s estimated annual revenue exceeds AUD 500 million.

Where are they located?

Rip Curl is headquartered in Torquay, Australia, but has regional offices in the United States, Europe, and many parts of the Asia-Pacific.

Do they have a foundation / non-for-profit arm?

Rip Curl operates the Rip Curl Planet Foundation, a non-profit arm focused on environmental protection projects.

Which products do they specialize in?

Rip Curl specializes in surf-related products, including wetsuits, boardshorts, bikinis, watches, and travel gear.

The Ambassadors

Who is sponsored by the company?

Rip Curl sponsors a roster of professional surfers, including three-time World Champion Mick Fanning, two-time World Champion Tyler Wright, and big wave surfer Tom Curren.

Any interesting quotes from executives or ambassadors?

In the water, I’m in my element, and Rip Curl gives me the tools to excel.

Mick Fanning


Do they produce any eco-friendly products or have a sustainability focus?

Rip Curl has made considerable strides in sustainability, notably with their “Saltwater Culture” collection, which is composed of eco-friendly products made from recycled materials.

Campaigns and Partnerships

Are they doing anything interesting in terms of campaigns or partnerships?

Rip Curl is always innovating, not just in product development but also in their campaigns and partnerships. One example is their annual “Rip Curl GromSearch,” a worldwide series of events designed to identify and nurture young surfing talents.

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