Company Profile: Outerknown

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Outerknown is without a doubt one of the best surf brands to emerge in recent years. Founded by Kelly Slater, the brand has an activist feel, focusing on quality and craftsmanship in addition to fairness in the supply chain. The fashion is understated yet super cool and garments made by Outerknown will last years if not decades.

Here we present a brief guide to the company, including milestones, ambassadors and our favourite products. We posted a roundup of Outerknown gear in 2020.

History of Outerknown

When was Outerknown founded?

Outerknown was founded in 2015.

Where was it founded?

Outerknown was founded in Cocoa Beach, Florida.

Who were the founders?

Outknown was founded by professional surfer Kelly Slater and creative director John Moore.

Why was it founded?

Kelly Slater and John Moore started Outerknown to prove that they could make great clothes using fair labor practices and materials that are not harmful to the environment.

Important milestones in the company’s history

By patterning our supply chain processes around the Fair Labor Association guidelines, we reached full accreditation by the FLA in two and a half years, faster than any other clothing brand ever.

Company mission, vision and values

What does the company believe in?

VisionA future where clothing contributes to a world where people and planet prosper.
MissionTo transform the way we outfit the world by inspiring an industry to reimagine design and embrace circularity.
Core ValuesOur partnerships are built around transparency, collaboration, and shared values. This isn’t normal. This is an uprising: of responsible innovation, sustainable collaboration, better materials, transparent communities, and all around good vibes

The Company Today

Who is the CEO?

The CEO is Steve Rendle of VF Corporation. 

How many staff do they have?

The estimated number of employees is 46.

How much revenue do they earn?

Outerknown earns a revenue of $36.40 million.

Where are they located? 

The company is located at 9300 Jefferson Blvd, Culver City, California 90230 US.

Do they have a foundation / non-for-profit arm?

Outerknown has no foundation or non-for-profit arm.

Which products do they specialize in?

Mens’: jeans, tees, shirts, sweaters, outerwear, pants, polos ad henleys, trunks, shorts,  accessories, shoes

Women’s: tees and tanks, tops, dresses and jumpsuits, jeans, bottoms, outerwear, sweaters, sweatshirts and hoodies, accessories, shoes

In the News

Any mainstream news articles referencing the Outerknown

Any interesting quotes from executives or ambassadors?

Our growing business shows us that people want to make conscious choices about their clothes—you don’t have to harm people or the planet for the sake of fashion.

Kelly Slater


Do they produce any eco-friendly products or have a sustainability focus?

They produce eco-friendly products and have sustainability focus.

Campaigns and Partnerships

Are they doing anything interesting in terms of campaigns or partnerships?

  • The second advocacy campaign to bring awareness to the company’s ocean plastic problem. A fundraising tee followed by action: a series of beach cleanups with our retailers, and we’ll keep ’em going ’til our coast is clear.
  • Outerknown puts together team for 2015 launch
  • Champion surfer Sage Erickson and Outerknown are forging a new kind of brand partnership
  • Outerknown are ocean lovers and passionate stewards of the earth, and they partnered with Ocean Conservancy to protect our planet’s lifeblood
  • Keep a Breast Foundation

Showcase products

For more information

Visit Outerknown website.