Outerknown is without a doubt one of the best surf brands to emerge in recent years. Founded by Kelly Slater, the brand has an activist feel, focusing on quality and craftsmanship in addition to fairness in the supply chain. The fashion is understated yet super cool and garments made by Outerknown will last years if not decades.
Here we present a brief guide to the company, including milestones, ambassadors and our favourite products. We posted a roundup of Outerknown gear in 2020.
Table of Contents
History of Outerknown
When was Outerknown founded?
Outerknown was founded in 2015.
Where was it founded?
Outerknown was founded in Cocoa Beach, Florida.
Who were the founders?
Outknown was founded by professional surfer Kelly Slater and creative director John Moore.
Why was it founded?
Kelly Slater and John Moore started Outerknown to prove that they could make great clothes using fair labor practices and materials that are not harmful to the environment.
Important milestones in the company’s history
By patterning our supply chain processes around the Fair Labor Association guidelines, we reached full accreditation by the FLA in two and a half years, faster than any other clothing brand ever.
Company mission, vision and values
What does the company believe in?
A future where clothing contributes to a world where people and planet prosper.
To transform the way we outfit the world by inspiring an industry to reimagine design and embrace circularity.
Our partnerships are built around transparency, collaboration, and shared values. This isn’t normal. This is an uprising: of responsible innovation, sustainable collaboration, better materials, transparent communities, and all around good vibes
Are they doing anything interesting in terms of campaigns or partnerships?
The second advocacy campaign to bring awareness to the company’s ocean plastic problem. A fundraising tee followed by action: a series of beach cleanups with our retailers, and we’ll keep ’em going ’til our coast is clear.