Company Profile: Deus Ex Machina

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Deus Ex Machina is a truly unique brand in the surfing lifestyle sphere. They’re unapologetic about their love for motorcycles – particularly of the hand-crafted variety – as well as a love for high performance waves. We first encountered a Deus outlet store in Bali, Indonesia and the brand suddenly made sense. Surf hard, ride hard and wear stylish gear.

Everything you need to know about Deus Ex Machina is in this article, including a brief history, important milestones, brand ambassadors and more.

History of Deus Ex Machina

When was Deus Ex Machina founded?

Deus ex Machina was founded in 2006.

Where was it founded?

Deus ex Machina was founded in Sydney, Australia.

Who were the founders?

The founders were Carby Tuckwell and Dare Jennings.

Why was it founded?

Carby and Dare founded Deus ex Machina not for the reason to sell custom parts and hand-build motorcycles, but to celebrate a culture of creativity.

Important milestones in the company’s history

How Dare Jennings attracted the attention of LVMH, taking Deus ex Machina to the world.

Any other important people who contributed to success?

Federico Minoli, CEO


Company mission, vision and values

What does the company believe in?

The company’s core values are inclusiveness, authenticity, enthusiasm.

The Company Today

Who is the CEO?

Federico Minoli is the CEO of Deus ex Machina worldwide.

How many staff do they have?

The estimated number of employees is 75.

How much revenue do they earn?

Deus ex Machina has an annual revenue $$13 Million in 2021.

Where are they located?

The company headquarters is located in 98-104 Parramatta Rd Camperdown NSW 2050, Australia.

Which products do they specialize in?

Deus ex Machina specializes in lifestlye, custom motorcycles and clothing.


The Ambassadors

Zye NorrisFacebook
Instagram
Harrison RoachInstagram
Reno Pratama

Any interesting quotes from executives or ambassadors?

The worst thing you can do is go to another country and do what they’re doing already, because they’ll laugh at you.

Dare Jennings

If you don’t take that risk then you’ll just end up with something that’s the same. Take the risk, you have to take the risk, and back yourself.

Dare Jennings

Campaigns and Partnerships

Are they doing anything interesting in terms of campaigns or partnerships?

Breitling partners with Deus Ex Machina


Showcase products

For more information

Visit Deus Ex Machina website.