The RVCA brand (pronounced Rew-Ca) was developed around the balance of opposites. Nature x Industrialisation. Woman x Man. Past x Present. The future, today, tomorrow and life.
PM Tenore and Conan Hayes developed a brand that would combine art, music, fashion and modern lifestyle. RVCA is one of the few companies that transcends action sports. Firmly embedded in the lifestyles of surfers, skaters, snow sports, combat sports and urban fashionistas. RVCA designs create their own niche, setting them apart from passing trends.
RVCA embraces subcultures, providing individuals and groups with a brand that provides not only cutting edge fashion, but functional apparel and accessories for their chosen pursuits.
RVCA rank amongst the Surfd.com “30 of the Best Surf Brands”.
Table of Contents
History of RVCA
When was the company founded?
RVCA was founded in 1999.
Where was it founded?
RVCA was founded in California.
Who were the founders?
RVCA was founded by Pat Tenore and Conan Hayes.
Why was it founded?
Pat Tenore’s intention was to create a platform for RVCA, which combines art, music, fashion and a modern lifestyle in an original way.
Important milestones in the company’s history
- Billabong International Limited purchased RVCA in July 2010.
- In 2018 Boardriders acquired Billabong International Limited, gaining the Billabong, Element, Von Zipper, RVCA and XCEL brands.
RVCA company mission, vision and values
What does the company believe in?
To promote the genuine integrity of rvca’s subcultures while simultaneously giving back to the community, rvca in essence is redefining the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, chaos; past, present.
RVCA Today
Who is the CEO?
Pat Tenore is President of RVCA.
How many staff do they have?
The estimated number of employees is 129.
How much revenue do they earn?
The estimated revenue of RVCA is $25 Million.
Where are they located?
RVCA headquarters is located at 960 W 16th St, Costa Mesa, California, 92627, United States.
Which products do they specialize in?
RVCA specializes in Short Sleeves. Long Sleeves. Pigment Dye Tees. Knit / stripe tees. Artist Tees.
Any interesting quotes from executives or ambassadors?
God always puts somebody in you life at the right moment
Christian Hosoi
RVCA Ambassadors
Who is sponsored by the company?
Womens: Lily Meola, Zoe McDougall
Surf: Asher Pacey, Barron Mamiya, Billy Kemper, Colin Moran, Danny Fuller, Dylan Makai Franzmann, Ford Archbold, Kaniela Stewart, Keala Naihe, Landon McNamara, Legend & Hana Chandler, Lohe, Luke Davis, Makana Pang, Makua Rothman, Marcus Paladino, Nathan Strom, Noah Beschen, Noah Schweizer, Oscar Langburne, Paumalu Malone, Rico Jimenez, Rylan Beavers, Shane Borland, Tom Coleman, Tyler Newton, Zak Noyle
Skate: Andrew Reynolds, Christian Hosoi, Curren Caples, Evan Mock, Greyson Fletcher, Julian Davidson, Kevin “Spank” Long, Mark Suciu, Zach Allen
Sport: Aaron Pico, Ezra Sitt, Hunter Ewald, Jason Parillo, Kai “Kaiborg” Garia, Kona Oliveira, Leif Robinson, Luke Rockhold, Marcus Buchecha Almeida, Marlon Chito Vera, Mendes Brothers, Rose Namajunas, Ruotolo Twins, Seniesa Estrada
Art/Music/Other: Change for Balance, Mark Oblow, Matty Matheson
| Aaron Pico | Facebook |
| Andrew Reynolds | Facebook |
| Asher Pacey | Facebook |
| Billy Kemper | Facebook |
| Christian Hosoi | Facebook |
| Curren Caples | Facebook |
| Danny Fuller | Facebook |
| Evan Mock | Facebook |
| Jason Parillo | |
| Greyson Fletcher | Facebook |
Sustainability
Do they produce any eco-friendly products or have a sustainability focus?
Yes, RVCA has sustainability focus.
Campaigns and Partnerships
Are they doing anything interesting in terms of campaigns or partnerships?
- RVCA came to HOTS with an ambitious goal: increasing year on year revenue by 27% during retail’s busiest time of the year – the holiday shopping season.
- RVCA partners with Artist Network Program
Showcase products
For more information
Visit the RVCA website.