Company Profile: Rusty

Rusty is a company renowned for building quality, performance-driven surfboards. The iconic R dot logo is one of the most recognisable in all of surfing.

Master shaper Rusty Preisendorfer established the brand in 1985, following a breakaway from Canyon Surfboards. Within a couple of years he had built a team that included almost half of the top sixteen ASP World Tour surfers, including phenomenal goofy-foot Mark “Occy” Occhilupo.

Take a look at this fantastic video featuring Rusty Preisendorfer discussing his life as a surfer, shaper and businessman.

Rusty launched a full clothing range in 1987. Just like Preisendorfer’s surfboards, the apparel is extremely high quality. Many surfers own a Rusty t-shirt or hoodie they have worn for more years than they can remember.

Rusty has grown into one of the largest grossing surf brands in the world. The brand is top of a unique list of companies that produce world beating surfboard hardware and highly desirable clothing and accessories.

Rusty featured in the “30 of the Best Surf Brands.”

History of Rusty

When was the company founded?

Rusty was founded in 1985.

Where was Rusty founded?

Rusty Surfboards was founded in San Diego, California.

Who were the founders of Rusty?

The founder of Rusty Surfboards is Rusty Preisendorfer.

Why was Rusty founded?

Rusty Surfboards was created on Rusty Preisendorfer’s fascination with building things. He had a love for creation even if he hadn’t started surfing.

Any other important people who contributed to success?

Australia’s Mark Occhilupo and Californian Dave Parmenter rode Rusty’s surfboards and gave life to the trademark Rusty logo.

Company mission, vision and values

The core values of the company is creation, pride and resilience.

The Company Today

Who is the CEO?

Peter Johnson is the CEO of Rusty Surfboards.

How many staff do they have?

The estimated number of employees is 14.

How much revenue do they earn?

The estimated revenue of the company is $2 million.

Where are they located?

The company’s headquarters is located in 8495 Commerce Ave #2608, San Diego, CA 92121, United States.

Do they have a foundation / non-for-profit arm?

Rusty Surfboards does not have a foundation or a non-for-profit arm.

Which products do they specialize in?

Rusty Surfboards specializes in surfboards, custom surfboards and wake surfboards, men’s, women’s and kids’ apparel and accessories.

The Ambassadors

Any interesting quotes from executives or ambassadors?

I don’t really like getting caught up in all the bullshit. I just prefer to hang with mates and just surf. There’s not much more to it than that really.

Wade Carmichael

Who is sponsored by the company?

Global Team: Wade Carmichael, Letty Mortensen, Ollie Henry, Jacob Szekely, Jojo Roper, Jamie Sterling

Regional Team: Jonas Tawharu, Sophie Fletcher, Maddison Phillips, Jonathan Gubbins, Romain Farthouat, Leo Calvo, Mick Davey, Renan Pulga Perez, Adam Jian, Tiare Thompson, Duke Nagtzaam

Groms: Heitor Mueller, Cooper Jewell, Bryan Gallagher, Mia Gallagher, Tim Ehrhard, Kalani Abrahao

Wade CarmichaelInstagram
Ollie HenryInstagram
Letty MortensenInstagram
Jacob SzekelyInstagram
Jojo RoperInstagram
Jamie SterlingInstagram


Do they produce any eco-friendly products or have a sustainability focus?

They have sustainability focus.

Showcase products

For more information

Visit the Rusty website.