Company Profile: Sanuk

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Jeff Kelley’s ethos towards Sanuk has hardly changed since he first made a pair of sandals from an old inner tube and some indoor/outdoor carpet way back in 1997. Sanuk has been at the forefront of comfort, innovation, and good vibes ever since.

Sanuk have always put the “funk” in function, with an eclectic range of footwear that adorns the feet of surfers, climbers and other cool dudes, all round the world.

Sanuk is the Thai word for happiness, and every Sanuk product is designed to put a smile on your face. Bright colours, superb materials, and awesome collaborations make their entire range a must have for those seeking comfort and quality.

Sanuk have led the way in footwear sustainability for a while. Natural materials, recycled materials, vegan materials and sustainable hemp are all part of the process for Sanuk.

If you are looking for, possibly, the comfiest things you can put on your feet… Check out Sanuk!

Sanuk x The Grateful Dead – Nov 2021

Hold the press… Sanuk have recently teamed up with legendary band The Grateful Dead, for a truly awesome collaboration.

Sanuk & Grateful Dead Collection Fall 2021

The Grateful Dead is a social and musical phenomenon that grew into a genuine American treasure. In 1965, an entire generation was linked together by common ideals, gathering by the hundreds and thousands. This movement created a seamless connection between the band and its fans. As the band toured, Dead Heads would follow. Not because it was a part of popular culture, but because it is a true counterculture that exists to this very day.

This brand-new jam is a mash-up of Sanuk’s feel-good Cozy Vibes collection and classic Grateful Dead style. With a soft, fluffy wool and Tencel blend inside each shoe, your feet couldn’t be in a happier place this season. The collection was designed with sustainability in mind, featuring eco-friendly materials such as 100% traceable and responsible leather, recycled polyester, a sock liner containing 85% bio-based content and eco-conscious Sugar Mat Comfort outsoles made with 55% sugarcane foam, aligning with the band’s long legacy of caring for the environmental health and wellbeing of the planet.

History of Sanuk

When was Sanuk founded?

Sanuk was founded in 1997.

Where was it founded?

Sanuk was founded in Southern California.

Who were the founders?

Jeff Kelley is the founder.

Why was it founded?

Jeff Kelley wanted a company that made people smile.

Important milestones in the company’s history

Sanuk acquired by Deckers Corporation in 2011.

Company mission, vision and values

What does the company believe in?

Mission Statement

Sanuk’s mission is to be the outfitter for the journey to your happy place. Make sure your feet are as comfy as can be, and the good vibes are always runnin’ high.

Who is the CEO?

Dave Powers is the President and CEO of Deckers Brands. Deckers Brands owns Sanuk.

How many staff do they have?

Estimated number of employees is 51.

How much revenue do they earn?

Estimated revenue of Sanuk is $9 million.

Where are they located? 

Sanuk headquarters is located at 17791 N Perris Blvd, Moreno Valley, California, 92551, United States.

Do they have a foundation / non-for-profit arm?

Sanuk’s partnership with Surfrider Foundation – a nonprofit, environmental organization dedicated to the protection and enjoyment of oceans, beaches and waves.

Which products do they specialize in?

Sanuk specializes in sidewalker surfers, sandals, shoes, yoga slings and flip flops.

In the News

Any mainstream news articles referencing the brand?

Any interesting quotes from executives or ambassadors?

Climbing is my lifelong journey. And in the same way you go running and you have days where you really feel in tune, you have some days where you don’t feel that good. It’s this never-ending process. Accepting that and enjoying that for what it is, that’s really where the life of climbing is.

Chris Sharma, Sanuk team

They say things happen for a reason. You don’t do them, they won’t.

Donavon Frankenreiter

The Ambassadors

Who is sponsored by the company?

Andrew Gesler, Albee Layer, Alejandro Moreda, Bob Soven, Brett Barley, Chris Sharma, Cori Barnick, Daniel Woods, Dave Rastovich, Donavon Frankenreiter, Jaysea Devoe, Keshia Eyre, Kiana Fores, Lauren Hill, Lily Meola, Luis Eyre, Malia Manuel, Matt Meola, Ozzie Wright, Paige Alms, Ramon Navarro, Ryan Callinan, Ryland Rubens, Sierra Blair Coyle, Steve “Sherms’ Sherman, Susan Wickstrand, Tommy Coleman, Torrey Meister, Zoe McDougall

Andrew GeslerInstagram
Albee LayerInstagram
Alejandro MoredaInstagram
Bob SovenFacebook
Brett BarleyInstagram
Chris SharmaFacebook
Cori BarnickInstagram
Daniel WoodsFacebook
Dave RastovichFacebook
Donavon FrankenreiterFacebook


Do they produce any eco-friendly products or have a sustainability focus?

Sanuk produces eco-friendly products.

Showcase products

For more information

Visit Sanuk website.