Von Zipper are a Californian eyewear and accessories company, founded in 2000. Coming from humble beginnings, the brand was established when a group of friends started producing a limited range of products from a small San Clemente warehouse.
The Von Zipper ethos is based around lifestyle and personality, with a strong emphasis on the relationship they have with their customer base. The company prides itself on putting smiles on peoples faces through, what they call, “positive declarations of rebellion.” This is evident in the design of Von Zipper’s premium eyewear, goggles, soft goods and accessories.
VZ has always appealed to those who think outside the box, embracing subcultures over the mainstream.
Partners GT, RJR and Hesh shared a mutual magnetism to freedom and the do-it-yourself mentality. They wanted to bring smiles to faces and touch people with positive declarations of rebellion. This is the reason why Von Zipper was established.
In 2018, Huntington Beach-based Boardriders Inc., whose brands include Quiksilver, Roxy and DC Shoes, announced this week that it has completed a purchase of sports apparel competitor Billabong.
The purchase adds RVCA, Element, Kustom, VonZipper, Xcel and Palmers to Boardriders’ roster of brands, making it one of the world’s leading action sports companies, with sales to more than 7,000 wholesale customers in more than 110 countries, according to a news release.
Any other important people who contributed to success?
David Tanner, former CEO of Boardriders. He stepped down as CEO in early part of 2021.
Company mission, vision and values
What does the company believe in?
We are a global family of brands inspiring the pursuit of self-epxression and an active lifestyle.
· Progressive We are innovative and forward-thinking, globally aware, yet locally responsive and constantly adapting. · Consumer Obsessed We relentlessly focus on our consumers, creating products to enhance their lifestyle. · Performance Driven We deliver results through our individual accountability and our collaborative support for each other. · No B.S.! We are united as one. We are authentic, transparent and proactive and never shy from the tough conversations. · Inclusive We embrace individual differences in order to create a culture of belonging as the key to a better business and a brighter future.