Playa Bowls Named Official Partner of USA Surfing’s’ Prime Series

Press Release

Nation’s Leading Superfruit Bowl Shop will be the presenting sponsor for USA Surfing’s Prime East Season Opener and prize one male and one female with the “Most Stoked” award.

Belmar, NJ – (October 16, 2023) – Playa Bowls, the nation’s leading superfruit bowl shop specializing in acai, pitaya, mango, green and coconut bowls, juices, smoothies, cold brew and more, announced today that it will be the official sponsor of USA Surfing’s Prime Series and Championship for the second consecutive year. The brand will be the presenting sponsor during the USA Surfing Prime East Season Opener, taking place October 28 and October 29 in Atlantic City.

The USA Surfing Prime Series serves as a prestigious multi-stop competition designed for top surfers under the age of 18 in the country. During the competition series, these young athletes will vie for a chance to earn a spot on the USA Surfing Junior National Team and an invitation to the esteemed USA Surfing Championship, hosted at Lower Trestles in California.

“The USA Surfing team is so grateful for Playa Bowls’ continued support. The brand brings an infectious energy to the competition and their sponsorship means a lot to our surfers and community,” said Andrea Swayne, CEO of USA Surfing. “Playa Bowls’ passion for surfing and commitment to fueling active lifestyles aligns well with our own purpose at USA Surfing.”

For the second consecutive year, Playa Bowls’ partnership will feature the “Most Stoked” award, recognizing one male and one female surfer during the USA Surfing Prime East Season Opener who demonstrates exceptional sportsmanship, strong leadership, and a genuine love for surfing. The winner at each event must exhibit the same determination and ambition that built the foundation for the Playa Bowls brand.

“There is an organic synergy between Playa Bowls and USA Surfing. Both organizations embrace the surfer mentality and promote active and healthy lifestyles,” said Abby Taylor, Chief Branding Officer and Co-Founder of Playa Bowls. “The love and dedication these young surfers bring to the competition is truly electrifying, and Playa Bowls is honored to partner alongside these incredible athletes.”

Founded by surfers Abby Taylor & Rob Giuliani, Playa Bowls was born out of the desire to recreate the delicious, refreshing, healthy versions of acai and pitaya bowls the pair encountered on various surf trips to Costa Rica, Nicaragua, Panama, Puerto Rico, California, and Hawaii. At each beach, the duo discovered new and unique twists on this popular post-surf treat and came home wanting more. The pair set up a blender and a folding table on the boardwalk in their hometown of Belmar, and Playa Bowls was born. Nine years, thousands of employees, and hundreds of thousands of bowls later, Playa Bowls continues to offer superfruit bowls with a mission to lead communities in healthy, sustainable living.

To learn more about Playa Bowls, visit PlayaBowls.comand follow the superfruit bowl shop on FacebookTwitterInstagram or TikTok. For more information on franchising, please visit

About Playa Bowls  

Known as New Jersey’s original acai bowl shop, Playa Bowls is the nation’s leading superfruit bowl shop serving up an extensive and unique menu of over 40 items including the bright flavors of acai, pitaya, mango, green and coconut bowls alongside oatmeal bowls, juices, smoothies, and cold brew made with the freshest, high-quality ingredients. What began as a pair of blenders, a patio table, and a fridge in 2014 has flourished into more than 200 shops nationwide that operate in 22 states, thousands of employees, and a mission to lead communities in healthy, sustainable living. The rapidly growing franchise has received numerous accolades including Forbes 30 Under 30, Fast Casual’s Top 100 Movers & Shakers, QSR Young Leaders to Watch, and finalist for Ernst & Young Entrepreneur of the Year Award.