If you’re looking to purchase surf gear or apparel online then you’ll discover a wide range of options available to you with a simple Google search (maybe that’s how you found us!).
Buying surf fashion can be tricky unless you already know that specific brand sizing will fit. However, most retailers have return policies, especially when it comes to fashion items.
We live in the digital age and there are significant advantages as a retailer in not having a physical storefront. In the old days we used to wait with great anticipation for the new season tees and boardshorts to appear in the window of the local surf shop. We’d agonise over a pair of trunks, or a new rash guard, or a new surfboard.
Now the world is quite literally at our fingertips and we can purchase direct from the surf brands, online surf shops and even manufacturers in China.
The real difference is price. You’ll save when buying online, but you also miss out on the surf shop experience: surf videos playing on screens, polished boards on racks, the smell of wax. Are brick and mortar surf shops a thing of the past? We hope not.
But in the meanwhile, here is a list of some of the best online surf shops.
You may also be interested in our gift guide for surfers.
Table of Contents
Patagonia
When sustainability meets high performance and still manages to look good then you’re onto a winning formula. We love the Patagonia activist vision almost as much as their great products. The Yulex range of wetsuits is an incredible achievement.
About Patagonia
Patagonia, Inc. is an American clothing company that markets and sells outdoor clothing. The company was founded by Yvon Chouinard in 1973, and is based in Ventura, California.
Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing—as well as for skiing, snowboarding, surfing, fly fishing, mountain biking and trail running. These are silent sports. None require an engine; rarely do they deliver the cheers of a crowd. In each, reward comes in the form of hard-won grace and moments of connection with nature.
‘Our values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take toward product design demonstrates a bias for simplicity and utility.’
Patagonia features
| Store link | patagonia.com |
| Located | US |
| Delivers to | Worldwide |
| Product range | Fashion (men, women, kids), equipment, accessories, foods |
| Featured brands | Patagonia |
| Shop experience | Excellent |
| Social channels | Facebook | Instagram | Youtube | Linkedin |
| Company profile | Read our Patagonia brand profile |
Outerknown
Like Patagonia, Outerknown is a brand that values sustainable supply chains, quality products and fair remuneration for employees – even in developing countries where much of the product is sourced and manufactured. Founded by Kelly Slater as an alternative to the big brand status quo, Outerknown has quickly developed a reputation for stylish premium surf fashion that lasts for years, if not decades.
About Outerknown
In 2015, professional surfer Kelly Slater and creative director John Moore set out to change the clothing industry. Both surfers wanted to wear clothing that was made better, looked better, and fit better than what they grew up with. Prior to shipping our first product, they spent over two years searching for the right partners that shared their values. After 28 months of visiting makers around the world, Outerknown was born.
The Fair Labor Association (FLA) holds brands to the highest international labor standards. Outerknown was the first brand to pursue accreditation before selling a stitch of clothing.
‘When I finished my former sponsorship to start Outerknown, I challenged my partners to create a pioneering new company that made great clothes with a radical commitment to sustainability. Five years later, Outerknown is proving that you don’t have to compromise on sustainability or style.’ – Kelly Slter
See our Outerknown review.
Outerknown features
| Store link | outerknown.com |
| Located | US |
| Delivers to | Worldwide |
| Product range | Fashion (men, women), accessories |
| Featured brands | Outerknown, Veja |
| Shop experience | Excellent |
| Social channels | Facebook | Instagram | Youtube | Linkedin |
| Company profile | Read our Outerknown brand profile |
Backcountry
A truly extensive online shopping experience, Backcountry provides everything you could ever need for an outdoor lifestyle. You can stock up on the latest surf gear and get fully prepared for that trip to Mexico, or Alaska, or somewhere closer to home.
About Backcountry
“Backcountry.com began in 1996 with two guys, a stack of avalanche beacons, and a garage in Park City, Utah. Our roots were humble, and we’ve grown since then, but our vision is still clear: to provide the best outdoor gear—and to be the best at doing it.”
Backcountry features
| Store link | backcountry.com |
| Located | USA |
| Delivers to | Worldwide |
| Product range | Fashion (men, women, kids), equipment, accessories, surfboards |
| Featured brands | Hurley, Quiksilver, Rip Curl, Billabong and many more. |
| Shop experience | Excellent |
| Social channels | Coming soon |
Maui and Sons
Bright and bold colors with a fun selection of clothing and functional surf gear – Maui and Sons is a great place to go if you want to buy a gift for a surfer in your life or simply treat yourself.
About Maui and Sons
“While we didn’t get our start as the fun-loving activewear brand we’re known as today; we’ve been all about the good things in life since day one.
Stoked on his family’s home-made chocolate chip cookies, Jeff Yokoyama (aka Yoki) was inspired to spread joy across the island of Maui through the family recipe, and in 1980 Maui and Sons was born. When the journey met a fork in the road, Yoki went with the flow, embarked on a new adventure, and took the famed cookie logo designed by friend and fellow surfer Rick Rietveld along for the ride.
Following in the footsteps of entrepreneurs who pour their energy into their passion, Yoki turned to action sports apparel, placed the cookie logo where he was told he couldn’t – the back pocket – and the innovative Maui and Sons madras surf short was an instant success. If you’re of the right age, you’ve likely seen quite a few pairs in the line-up while you were waiting for a wave (if you weren’t wearing a pair yourself).”
Maui and Sons features
| Store link | mauiandsons.com |
| Located | USA |
| Delivers to | Worldwide |
| Product range | Fashion (men, women, kids), surf apparel |
| Featured brands | Maui and Sons |
| Shop experience | Excellent |
| Social channels | Coming soon |
Surfstitch
Surfstitch is a well-known online surf shop that emerged over a decade ago in Sydney, Australia. They transformed the online shopping experience for surfers by providing a quality website and huge selection of products. They consistently offer special offers, including vouchers for first time buyers and have good deals on shipping (free to Aus and NZ if you spend over a specific threshold, flat rate to global destinations). Importantly, Surfstitch proved that surfers would buy gear and fashion without heading into a retail store.
About Surfstitch
“Since its humble beginnings in an overflowing garage to a sophisticated, digital-platform that has serviced over 2 million customers – SurfStitch is your go-to for all things related to contemporary coastal culture.
We’re all about those feel-good, Saturday state of mind moments and use our selection of over 300 brands and their stories to provide you with the goods that best reflect your unique identity. Surf may be in our name, though we have grown to embrace the cultures that surround it. Be it fashion, travel, art, music or beyond, we stay ahead of the curve with the latest trends to help connect you with the same positive, passionate mindsets our brand stands by.
With over 10 years of trusted experience, unique customer service and one of the strongest edits of high-quality products in the industry, SurfStitch stands as one of Australia’s most innovative e-commerce businesses.
SurfStitch is proud to be part of the Alquemie Group, a new portfolio of leading premium retail brands.”
Surfstitch features
| Store link | Click for NZ store or Australian store |
| Located | Australia |
| Delivers to | Worldwide |
| Product range | Fashion (men, women, kids), equipment, accessories, surfboards |
| Featured brands | Hurley, Quiksilver, Rip Curl, Billabong and many more. |
| Shop experience | Excellent |
| Social channels | Facebook | Instagram | Youtube | Linkedin |
10 Over Surf Shop
About 10 Over Surf Shop
10 Over Surf Shop is about more than just high-quality surf gear and expert advice. They’re a family – a passionate team dedicated to nurturing the Newquay and Cornish community, uplifting young surfers, taking care of their employees, and fostering a deep respect for Mother Earth.
At the core of 10 Over Surf Shop are our core values – Earth, Showcase, Community and Nuture.
Beyond being a digital storefront, this shop is a hub of surf culture and a source of trusted knowledge. The team takes pride in rigorously testing all stocked surf hardware and wetsuits ensuring only the best for their customers. Whether you’re seeking advice on surfing conditions in Newquay, recommendations on equipment, tips on local dining spots, or any insider info about Newquay, 10 Over Surf Shop is your go-to resource and steadfast friend in the surf world.
10 Over Surf Shop features
| Store link | 10oversurf.com |
| Located | UK |
| Delivers to | Worldwide |
| Product range | Fashion (men, women), equipment, accessories, surfboards, skateboards |
| Featured brands | Lightning Bolt, Captain Fin Co, Flying Diamonds, Surflogic and many more. |
| Shop experience | Excellent |
| Social channels | Facebook | Instagram | Youtube | Linkedin |
Evo
About Evo
Evo strives to make lives better by crafting elevated customer and employee experiences, fostering human connection and igniting passions, while leveraging our success to give back.
People often asked why I started evo and when it started, and I’ve always held that the path of our business is intertwined in our personal journeys. The reality is that in a sense, the inspiration for evo existed long before 2001. My Uncle Jack introduced me to skiing in grade school, and I’ve been doing everything that I can to participate ever since. Selling gear as a little kid provided the means to buy lift tickets and access this amazing experience, and for over 30 years now, evo really has been a story of one thing leads to another. From hustling to buy a lift ticket, to eventually getting the chance to chase winters worldwide, evo has opened doors to a world of sport and culture that I could have never imagined. As we move ahead, the desire to share that same experience drives our site, our stores and most of all, our evoTrip adventure travel vacations – our opportunity to introduce customers to these amazing sports and culture experiences around the world.
-Bryce Phillips, Founder & CEO
Evo features
| Store link | evo.com |
| Located | US |
| Delivers to | US, Worldwide |
| Product range | Fashion (men, women, kids), equipment, accessories, surfboards |
| Featured brands | Evo, Volcom, Dakine, Patagonia and many more. |
| Shop experience | Excellent |
| Social channels | Facebook | Instagram | Youtube | Linkedin |
Zumiez
About Zamiez
‘We made our debut in the Seattle area in 1978, with a single store location at Northgate Mall. Now we have grown, and currently have hundreds of stores across the United States and Canada. We do what others have only dreamed of! We provide you with cutting edge clothing, footwear, accessories, hard goods for skate and snow for active lifestyles. Everything we do revolves around the customer—you are the heart of our company.
We love and support the skate and snow industries that our customers live and ride for. With the success of our retail Zumiez shops, we’ve opened our online store for the world to experience, ZUMIEZ.COM! We want our customers to seek us, either shopping from their recliner at home or roaming through their favorite Zumiez store location. So shop, download and explore the world of Zumiez!’
Zumiez features
| Store link | zumiez.com |
| Located | US |
| Delivers to | US, Canada, Worldwide |
| Product range | Fashion (men, women, kids), equipment, accessories, skateboards |
| Featured brands | Globe, Santa Cruz, Nixon, Vans and many more. |
| Shop experience | Good |
| Social channels | Facebook | Instagram | Youtube | Pinterest |
Tactics
About Tactics
In 1999, a group of twenty somethings had an idea. While many scoffed at the notion of selling snowboards and skateboards online, the fearless few abandoned promising professional careers and found a way to get the wheels turning. 20+ years later, Tactics continues to exist to be synonymous with snowboarding and skateboarding and to curate products born of passion, fun, style, and inspiration. We strive to deliver an unsurpassed and indelible experience to our customers, create an extraordinary place for our dedicated employees that allows them to live with purpose and fulfillment, and leverage our success to give back to causes and communities in order to make the world a better place. We are proud and honored to have stoked out over 2 million customers worldwide.
Tactics features
| Store link | tactics.com |
| Located | US |
| Delivers to | US, Worldwide |
| Product range | Fashion (men, women, kids), equipment, accessories, skateboards, snowboards |
| Featured brands | Von Zipper, Oakley, NOW, Vans and many more. |
| Shop experience | Excellent |
| Social channels | Facebook | Instagram | Youtube | Linkedin |
Hansen Surfboards
About Hansen Surfboards
Born in the small dusty Great Plains town of Redfield, South Dakota, Don Hansen the founder of Hansen Surfboards was taught about down home family traditions and the value of a hard days work at an early age.
While attending classes at The University of South Dakota in the late 1950’s Don was introduced to the art of wave sliding via classic surf films by two brothers who were attending USD from Southern California. Transfixed by the images of the soulful surfers, Don would soon find that sweating away summers doing manual labor in the Mid-West held no flame to the idea of riding waves with friends in the warm California sun. With a lot of courage and a little bit of money, Don decided he had enough of being land locked and bravely hitch hiked his way to Coronado, where he would indulge in the surf lifestyle and begin his journey into surfboard manufacturing.
Hansen Surfboards features
| Store link | hansensurf.com |
| Located | US |
| Delivers to | US, Worldwide |
| Product range | Fashion (men, women, kids), equipment, accessories, surfboards |
| Featured brands | Hansen, Roxy, O’Neill, X-cel, Reef and many more. |
| Shop experience | Excellent |
| Social channels | Facebook | Instagram | Youtube | Pinterest |
Surfshop.com
Surfshop.com features
| Store link | surfshop.com |
| Located | US |
| Delivers to | Worldwide |
| Product range | Fashion (men, women, kids), equipment, accessories, surfboards, skateboards |
| Featured brands | Globe, Hurley, Insight, Lost, Rhythm and many more. |
| Shop experience | Good |
| Social channels | Facebook | Instagram | Twitter |
City Beach
About City Beach
When it all began in 1985, we had one tiny shop just off Queen Street Mall in Brisbane, Queensland. Since then, City Beach has grown to become a part of many Australian’s lives.
From those humble beginnings until now, our commitment to build huge stores that are fun to visit has made City Beach stores a great place to hang out when you’re shopping with your friends.
Now City Beach online is making it even easier for you to shop for all your favourite brands whenever it suits you. Better still, your order can be processed and delivered in just a few days, so you’ll be stylin’ before you know it!
At our warehouse in Brisbane, we have the people and the infrastructure to move stock around Australia quickly and reliably, to ensure that your local store is always fully stocked with all the latest gear and your online orders arrive to your door as quickly as possible.
City Beach features
| Store link | citybeach.com.au |
| Located | Australia |
| Delivers to | Australia, Worldwide |
| Product range | Fashion (men, women, kids), equipment, accessories, skateboards |
| Featured brands | O’Neill, Reef, Roxy, Dakine, Deus and many more. |
| Shop experience | Excellent |
| Social channels | Facebook | Instagram | Youtube |
Surf Corner Store
About Surf Corner Store
Surfcorner Store is the online surf shop of Surfcorner.it , the portal of the Italian surfing online since year 2000.
Surfcorner Store is an online store where you can find accessories for surf boards, skateboards, clothing among the most stylish in circulation and you can buy everything from the comfort makes home, office or from any Internet in total safety.
Surf Corner Store features
| Store link | surfcornerstore.com |
| Located | Italy |
| Delivers to | Italy, Europe |
| Product range | Fashion (men, women, kids), equipment, accessories, surfboards |
| Featured brands | Quiksilver, RVCA, Mc Tavish, Tcss, Firewire and many more. |
| Shop experience | Good |
| Social channels | Facebook | Instagram |
Storm
About Storm
Storm Surf Shop was created in 1997 for surfers by surfers. Over the years, our shop has evolved into Canada’s destination for quality surf gear, unique surfboards and our own Storm apparel.
‘Whether you’re buying a wetsuit or eyeing up a surfboard, we strive to provide our customers with exceptional service.
Our goal is to get you in the water – safe, warm and informed.’
Storm features
| Store link | stormcanada.ca |
| Located | Canada |
| Delivers to | Canada, Worldwide |
| Product range | Fashion (men, women, kids), equipment, accessories, surfboards |
| Featured brands | Storm, Lost, Al Merric, Tyler Warren and many more. |
| Shop experience | Excellent |
| Social channels | Facebook | Instagram |
Mundo Surf
About Mundo Surf
‘Mundo-Surf.com is your online Surf, Bodyboard, Skateboard and Stand-Up-Paddle shop. Our goal is to provide a wide selection of the best products and best surfing and bodyboarding brands. Surfboards, leash, covers, wetsuits, accessories , you will find in our online surfshop many top brands: Creatures, FCS, Shapers, Xcel, Pride, NMD, Versus, Sniper, Agent Eighteen, Zion, Eurofin, Bic, Mystic, NSP, Far King, etc … We are a passionate team, so feel free to contact us, we will be glad to help you. We make our best to offer the best product at the best price, and to ship it as fast as possible.’
Mundo Surf features
| Store link | mundo-surf.com |
| Located | Spain |
| Delivers to | Spain, Worldwide |
| Product range | Fashion (men, women, kids), equipment, accessories, surfboards |
| Featured brands | Billabong, Rip Curl, Xcel and many more. |
| Shop experience | Good |
| Social channels | Facebook | Instagram | Youtube |
Hurley
About Hurley
Hurley is an American multinational corporation that is engaged in the design, development, manufacturing, worldwide marketing and selling of surf apparel and accessories. The company’s headquarters is in Costa Mesa, California.
Hurley features
| Store link | hurley.com |
| Located | US |
| Delivers to | Worldwide |
| Product range | Fashion (men, women, kids), equipment, accessories |
| Featured brands | Hurley |
| Shop experience | Excellent |
| Social channels | Facebook | Instagram | Youtube | Twitter |
| Company profile | Read our Hurley brand profile |
Rip Curl
About Rip Curl
Founded in 1969 by Brian Singer and Doug “Claw” Warbrick, rip curl is one of the world’s most recognized and respected brands. it has been at the forefront of the surf and snow scenes since its creation.
Rip Curl is a company for, and about, the crew on The Search. The Search is the driving force that led to the creation of Rip Curl, and it lives in the spirit of everything the Rip Curl crew do. It’s what makes Rip Curl unique. It defines who we are. The products we make, the events we run, the riders we support and the people we reach globally, are all a part of that Search that Rip Curl is on.
Rip Curl features
| Store link | ripcurl.com |
| Located | Australia |
| Delivers to | Worldwide |
| Product range | Fashion (men, women, kids), equipment, accessories |
| Featured brands | Rip Curl |
| Shop experience | Excellent |
| Social channels | Facebook | Instagram | Youtube | Linkedin |
| Company Profile | Read our Rip Curl brand profile |
Quiksilver
About Quiksilver
Quiksilver is a brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Australia, but is now based in Huntington Beach, California. It is one of the world’s largest brands of surfwear and boardsport-related equipment.
Quiksilver features
| Store link | quiksilver.com |
| Located | Australia |
| Delivers to | Worldwide |
| Product range | Fashion (men, women, kids), equipment, accessories |
| Featured brands | Quiksilver |
| Shop experience | Excellent |
| Social channels | Facebook | Instagram | Youtube | Linkedin |
| Company profile | Read our Quiksilver brand profile |
Billabong
About Billabong
Billabong International Limited is an Australian surf company, primarily a clothing retailer that also produces accessories, like watches and backpacks, and skateboard and snowboard products under other brand-names.
Billabong features
| Store link | billabong.com |
| Located | Australia |
| Delivers to | Worldwide |
| Product range | Fashion (men, women, kids), equipment, accessories |
| Featured brands | Billabong |
| Shop experience | Excellent |
| Social channels | Facebook | Instagram | Youtube | Linkedin |
| Company profile | Read our Billabong brand profile |
Deus
About Deus
The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm.
Deus features
| Store link | shop.au.deuscustoms.com |
| Located | Australia |
| Delivers to | Worldwide |
| Product range | Fashion (men, women, kids), equipment, accessories |
| Featured brands | Deus |
| Shop experience | Excellent |
| Social channels | Facebook | Instagram | Youtube | Linkedin |
| Company profile | Read our Deus brand profile |
Almond Surfboards
About Almond Surfboards
‘We got our start in 2007, hand-shaping surfboards that we hoped would be lasting quality and function. We have been continuing to refine and perfect our process ever since. We truly hope that the surfboards we build today will be passed down as heirlooms to the next generation.
Our aim is to be the premier lifestyle brand of the Surfer-Craftsman. Hand-built surfboards are the foundation of what we do here; but whatever the pursuit may be, we’re a brand that believes in investing the time and committing to the process. Our aim is to make timeless, essential products for surfers and craftsmen of all varieties.’
Almond Surfboard features
| Store link | almondsurfboards.com |
| Located | US |
| Delivers to | Worldwide |
| Product range | Fashion (men, women, kids), equipment, accessories, surfboards, wall art |
| Featured brands | Almond Surfboards |
| Shop experience | Excellent |
| Social channels | Facebook | Instagram | Vimeo | Pinterest |
O’Neill
About O’Neill
O’Neill is originally a Californian surf wear and surfboard brand started in 1952 by Jack O’Neill.
O’neill offers an extensive selection of wetsuits, surfboards, apparel, and accessories to help you stay safe and look great while surfing. From trendy beachwear to traditional surf gear, you’ll find it all at O’Neill.
O’Neill features
| Store link | oneill.com |
| Located | US |
| Delivers to | Worldwide |
| Product range | Fashion (men, women, kids), equipment, accessories, surfboards |
| Featured brands | O’Neill |
| Shop experience | Excellent |
| Social channels | Facebook | Women’s Instagram | Men’s Instagtam |
| Company profile | Read our O’Neill brand profile |
The Someday Collective
About The Someday Collective
The Someday Collective exists to make eco-concious choices easier – by bringing all the best options into one place.
We believe it’s a really powerful thing to be able to vote for the planet via your habits as a consumer – we know there is always more to be done, always a better way – so we’re constantly improving our ways of working, asking ourselves how we can do better & be better. We’re also proud to give back a portion of profits every year to 1% for the planet – to keep the environmental improvement forces at a bigger scale in full swing.
Tegan, Grant, Banjo & Cisco x
Shop for surf, swim, active & accessories knowing the brands you’re supporting are doing great things for our planet.
The Someday Collective features
| Store link | thesomedayco.com |
| Located | Australia |
| Delivers to | Worldwide |
| Product range | Fashion (men, women, kids), accessories |
| Featured brands | Aruba, Ecofit Sports, Indigo Swim, LovEarth, Salt Gypsy, Sun & Earth Zinc, Wear Panda, Watermark, Toast Swim, Somerside, and others |
| Shop experience | Excellent |
| Social channels | Facebook | Instagram |